Renowned sales expert Roderick Jefferson joins us to share his revolutionary approach to sales success by focusing on service, communication, and collaboration. Discover how understanding the buyer’s needs and fostering a collaborative team environment can lead to greater achievements in sales. Roderick likens the sales process to an orchestra, where each member’s role is crucial, and emphasizes that mastering the art of asking the right questions and listening is key to unlocking sales potential. With insights from his book Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence, Roderick provides a structured approach for go-to-market teams, emphasizing the importance of focusing on the customer lifecycle and improving internal communication.