Many small to mid-market size companies can’t support a full-time Go-To-Market transformation leader so they are seeking to find a more cost-effective solution. Adding a fractional enablement leader offers strategy, planning, and implementation when and however long you need it. These consultants work part-time with your organization, providing strategic guidance, proven best practices, and insights based on what the best organizations on the planet are doing today.
Hiring a fractional Go-To-Market transformation leader will provide you with:
• Reduce Risk: Hire a seasoned, successful expert to build your Go-To-Market transformation function correctly.
• Minimize Executive Compensation Investment: You pay as you go, based on your business needs and requirements.
• Maximize Investment: Leverage the experience of a proven enablement leader at a fraction of the cost.
• Advisory Support: Provide strategy, guidance, and prioritization when it’s time to hire your permanent team.
The first stage of our engagement begins with a GTM Transformation Impact Assessment (GTIA) that includes input from leaders and individual contributors across multiple lines of business (Sales, Marketing, Operations, and Product). It is designed to increase efficiency through a systematic, personalized, and collaborative approach created to optimize revenue.
The second stage of our GTM transformation process is focused on designing, building, and incorporating an innovative customer experience into your go-to-market strategy in order to deploy consistent, scalable, repeatable programs that will lead to decreased time-to-revenue and increased seller productivity.
The third stage of our GTM transformation process includes a mix of industry best practices, tools templates, metrics, and measurements culminating in the implementation of programs, processes, and platforms that will drive behavioral changes, maximize engagements with prospects and customers as well as accelerate business growth, and optimize revenue.
The fourth stage of our GTM transformation process is focused on the deployment of sales programs leading to the enhancement of your teams through continued enablement, and the development of role-specific curriculum to foster career growth in sellers and leaders. Our engagements are data-driven, revenue-focused, and iterative to identify knowledge gaps, and the adoption measurement and usage of all implemented processes, programs, and productivity tools.
The 5th stage of our GTM transformation process is focused on improving your company’s overall sales performance through effective onboarding, continued education, and best practices designed to ensure that sellers and leaders are effectively prepared to maximize their engagements with prospects and customers.
Ready to accelerate revenue and optimize your sales process? Get in touch today and let’s build a winning go-to-market strategy together.
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