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Enablement is no longer a behind-the-scenes function but a strategic driver of growth, performance, and culture. While Sales Enablement 3.0 laid out the why and what of modern enablement excellence, this interactive workbook is your go-to guide for the how.
Created as a hands-on companion to the Amazon best-selling book, this workbook is designed to assist enablement professionals of all experience levels in translating proven strategies into tangible, measurable actions. Whether starting from scratch or developing a mature function, you’ll find this workbook practical, purposeful, and transformative.
This is more than a book. It’s a personal enablement accelerator.
You will explore the core principles of Sales Enablement 3.0 through activities, reflection prompts, templates, and planning tools that transform insight into execution. This immersive experience will help you drive change within your organization and advance your career
Roderick Jefferson is a senior executive with over 25 years of experience in sales leadership and the author of the Amazon bestseller, Sales Enablement 3.0. Recognized for his expertise, Roderick has earned numerous accolades, including being named among America’s Best Speakers by Selling Power Magazine, receiving the Sales Enablement Lifetime Achievement Award, and recognition as a Top Black Executive Leader. He is also one of the founding members of the Sales Enablement Society and contributes his expertise on advisory boards for organizations like Autobound.ai, Koridor, and Sales for the Culture.
Throughout his distinguished career, Roderick has served in leadership roles at prominent companies including AT&T, Salesforce, Oracle Marketing Cloud, Marketo, PayPal, and Salesforce.org, specializing in sales enablement and strategic advisory. His extensive industry involvement also includes roles as an advisor to organizations such as Autobound.ai, KAM Alliance, Koridor, Sales for the Culture, Selleration, and Wallihr.
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Ready to accelerate revenue and optimize your sales process? Get in touch today and let’s build a winning go-to-market strategy together.
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