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Enablement is no longer a behind-the-scenes function but a strategic driver of growth, performance, and culture. While Sales Enablement 3.0™ laid out the why and what of modern enablement excellence, this interactive workbook is your go-to guide for the how.
Created as a hands-on companion to the Amazon best-selling book, this workbook is designed to assist enablement professionals of all experience levels in translating proven strategies into tangible, measurable actions. Whether starting from scratch or developing a mature function, you’ll find this workbook practical, purposeful, and transformative.
This is more than a book. It’s a personal enablement accelerator.
You will explore the core principles of Sales Enablement 3.0™ through activities, reflection prompts, templates, and planning tools that transform insight into execution. This immersive experience will help you drive change within your organization and advance your career
Roderick Jefferson is a senior executive with over 25 years of experience in sales enablement leadership. He is also an acknowledged practitioner and a global keynote speaker. He understands how to create bridges between internal organizations to empower sales to exceed expectations.
Recognized for his expertise, Roderick has earned numerous accolades, including being named among America’s Best Speakers by Selling Power Magazine, receiving the Sales Enablement Lifetime Achievement Award, and recognition as a Top Black Executive Leader. He is also a founding member of the Sales Enablement Society.
He frequently presents at industry events and is the author of the Amazon #1 new release and bestselling books, Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence™, The Sales Enablement 3.0 Companion Workbook™, and Stroke of Success™.
Roderick has served on several Advisory Boards, including Autobound, Capella University, DemandFarm, Koridor, Leadoff.ai, National Speakers Association (NorCal), Sales for the Culture, Selleration Inc., and Walli Hr.
Roderick has held various roles in executive leadership, sales, sales enablement, operations, and customer service experience roles at 3PAR, AT&T, BusinessObjects, Magnit, Marketo, Oracle Marketing Cloud, NetApp, Netskope, PayPal, Roderick Jefferson & Associates, Salesforce, Siebel Systems, and Siteimprove.
When he’s not working on enablement projects or onstage delivering a keynote, he can be found perfecting the art of barbecuing or playing bocce in his backyard with his family.
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Ready to accelerate revenue and optimize your sales process? Get in touch today and let’s build a winning go-to-market strategy together.
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