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There are no magical silver bullets or single approach that will guarantee that you will be successful! There is, however, a formula just like any other success process, program, or tool that requires a combination of practical application, trial, and error, mixed with a lot of conversations with Sales leaders to understand their wants, needs, and expectations.
At its core, Sales Enablement 3.0 is an innovative approach focused on increasing sales productivity through a systematic, personalized, and collaborative approach designed to support buyers and fuel the conversation economy! This book provides a blueprint for navigating the twists and turns that will ultimately lead to designing, deploying, measuring, and iterating a world-class sales enablement organization.
Roderick Jefferson is a senior executive with over 25 years of experience in sales leadership and the author of the Amazon bestseller, Sales Enablement 3.0. Recognized for his expertise, Roderick has earned numerous accolades, including being named among America’s Best Speakers by Selling Power Magazine, receiving the Sales Enablement Lifetime Achievement Award, and recognition as a Top Black Executive Leader. He is also one of the founding members of the Sales Enablement Society and contributes his expertise on advisory boards for organizations like Autobound.ai, Koridor, and Sales for the Culture.
Throughout his distinguished career, Roderick has served in leadership roles at prominent companies including AT&T, Salesforce, Oracle Marketing Cloud, Marketo, PayPal, and Salesforce.org, specializing in sales enablement and strategic advisory. His extensive industry involvement also includes roles as an advisor to organizations such as Autobound.ai, KAM Alliance, Koridor, Sales for the Culture, Selleration, and Wallihr.
Ready to accelerate revenue and optimize your sales process? Get in touch today and let’s build a winning go-to-market strategy together.
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