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There are no magical silver bullets or single approach that will guarantee that you will be successful! There is, however, a formula just like any other success process, program, or tool that requires a combination of practical application, trial, and error, mixed with a lot of conversations with Sales leaders to understand their wants, needs, and expectations.
At its core, Sales Enablement 3.0 is an innovative approach that focuses on increasing sales productivity through a systematic, personalized, and collaborative approach designed to support buyers and fuel the conversation economy. This book provides a blueprint for navigating the twists and turns that will ultimately lead to designing, deploying, measuring, and iterating a world-class sales enablement organization.
Roderick Jefferson is a senior executive with over 25 years of experience in sales enablement leadership. He is also an acknowledged practitioner and a global keynote speaker. He understands how to create bridges between internal organizations to empower sales to exceed expectations.
Recognized for his expertise, Roderick has earned numerous accolades, including being named among America’s Best Speakers by Selling Power Magazine, receiving the Sales Enablement Lifetime Achievement Award, and recognition as a Top Black Executive Leader.
He frequently presents at industry events and is the author of the Amazon #1 new release and bestselling books, Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence™, The Sales Enablement 3.0 Companion Workbook™, and Stroke of Success™.
He is also a founding member of the Sales Enablement Society. Roderick has served on several Advisory Boards, including Autobound, Capella University, DemandFarm, Koridor, Leadoff.ai, National Speakers Association (NorCal), Sales for the Culture, Selleration Inc., and Walli Hr.
Roderick has held various roles in executive leadership, sales, sales enablement, operations, and customer service experience roles at 3PAR, AT&T, BusinessObjects, Magnit, Marketo, Oracle Marketing Cloud, NetApp, Netskope, PayPal, Roderick Jefferson & Associates, Salesforce, Siebel Systems, and Siteimprove.
When he’s not working on enablement projects or onstage delivering a keynote, he can be found perfecting the art of barbecuing or playing bocce in his backyard with his family.
Ready to accelerate revenue and optimize your sales process? Get in touch today and let’s build a winning go-to-market strategy together.
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