.png)
Oracle Marketing Cloud is an AI-powered, complete marketing suite that enables marketers to unify customer data from all sources and activate personalized, multichannel campaigns through an easy-to-use interface.
“Roderick and the team deployed global
GTM enablement processes, programs,
platforms and metrics to the organization
that led to the fastest organic growth rates
in the for three years in a row."
Oracle Marketing Cloud is the first ever internal company built
through an acquisition consisting of six acquired companies
spanning a time frame of three years that enables marketers to
unify customer data from all sources and activate personalized,
multichannel campaigns through an easy-to-use interface.
Roderick assess the target company's GTM organizations,
processes, and cultural integration to ensure a smooth transition
and maximize the value of the acquisitions by focusing more on
integrating people than technology, soliciting and integrating
feedback from the leadership teams of the acquired company to
mitigate the pain created by the acquisition process.
The global enablement grew from 0 to 10 enablement specialists
responsible for the deployment of role-specific onboarding,
continuing education programs, consistent processes, programs
revenue-focused metrics and dashboards across the global go-to-
market teams that supported business development reps, sales,
solutions consultants, customer success, and strategic alliance teams.
Customer Benefits: Oracle Marketing Cloud deployed a global sales enablement team, foundational, consistent processes, platforms, onboarding, continuous education programs, and metrics that impacted $675M in revenue within 24 months.
.svg)
Ready to accelerate revenue and optimize your sales process? Get in touch today and let’s build a winning go-to-market strategy together.
Contact Us
.png)
