Frequently Asked Questions

Who is Roderick Jefferson?

Roderick Jefferson is a globally recognized keynote speaker, author, and thought leader in sales enablement. With decades of experience, he has supported Fortune 500 companies and startups in optimizing their sales processes, driving revenue growth, and developing world-class enablement strategies. Roderick has showcased his dynamic and energetic voice globally in various live and virtual events, including keynotes, guest lectures, webinars, podcasts, and panels on domain expertise with companies such as the ATD International Conference & Expo, B2BMX Conference, Cisco, Black College Expo, Collibra, CRO Connect Roundtable, Flagstar Bank, LinkedIn, MindTickle, Oracle, Revasum, Sales 3.0 Conference, Sales Assembly Conference, Sales Enablement Collective, Sales Enablement PRO, Salesforce (Dreamforce), SAP, Showpad, SMASH Conference, The 100 Black Men of the Bay Area Career Expo, Uber, Veritas, and Zoom. He is also a recognized thought leader in sales enablement and the author of the Amazon #1 New Release and best- selling book, Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence. Roderick’s extensive experience in change management, leadership, and sales execution provides the necessary credibility and business acumen to
set the right tone for your conference.
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His compelling keynote speeches can either open a conference on the right note or conclude it with great impact!

What makes Roderick Jefferson different from other keynote speakers?

Roderick brings real-world experience, actionable insights, and a dynamic speaking style that resonates with audiences around the globe. His keynotes combine storytelling, data-driven insights, and practical strategies to both inspire and educate the audience.

Does Roderick Jefferson offer virtual speaking engagements?

Yes! He offers both in-person and virtual keynote speaking, workshops, and training sessions. Virtual engagements are designed to be interactive and engaging, ensuring a valuable experience for remote audiences.

How long are Roderick Jefferson’s keynotes and workshops?

Keynotes typically range from 30 to 60 minutes, while workshops can be half-day or full-day sessions. He also offers custom formats to meet your event's needs.

What topics does Roderick Jefferson cover in his keynotes and workshops?

Roderick speaks on a variety of high-impact topics, including:
Keynotes
• Converting Prospects Into Customers
• Culture Is What Happens When No One Is Watching
• Leveraging AI To Drive Productivity and Revenue
• The Stroke of Success: How My Rise To Success Almost Killed Me
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Workshops
• From Pushback to Breakthrough: (The Art of Handling Objection)
• Leading with Accountability: Mastering Personalized Sales Leadership Coaching

• Leveraging AI To Drive Productivity & Revenue
• Sales Enablement 3.0 – Crafting The Blueprint To Success
• The Art and Science of Negotiations

What outcomes can we anticipate from a workshop with Roderick Jefferson?

Clients often experience increased sales productivity, higher win rates, enhanced collaboration among teams, and a more robust go-to-market strategy. Our approach aims for lasting impact and measurable business outcomes.

What is the investment for Roderick Jefferson’s services?

Pricing depends on the type of engagement, audience size, and customization required. Contact him for a personalized quote based on your needs.

How can I book Roderick Jefferson for a keynote or workshop?

You can request a booking through our website by filling out the contact form. We’ll discuss your event details, audience needs, and objectives to ensure a customized and impactful experience.

What is Fractional GTM Consulting, and how can it benefit my business?

Fractional GTM (Go-To-Market) Consulting offers strategic sales enablement and revenue acceleration expertise on a part-time or project basis. It’s an ideal solution for companies that require senior-level GTM leadership without the full-time commitment. We assist organizations in optimizing their sales, marketing, and customer success efforts to drive scalable growth.

When should a company consider hiring a Fractional GTM Consultant?

Companies should consider a fractional GTM consultant when they need to:
• Align sales, marketing, and customer success teams more effectively
• Improve onboarding and enablement for sales teams
• Scale revenue operations without hiring a full-time GTM leader
• Launch new products or enter new markets with a structured GTM approach
• Optimize sales processes and increase pipeline velocity

How does a Fractional GTM Leader differ from a full-time GTM executive?

A Fractional GTM Leader provides executive-level expertise without the expense and commitment associated with a full-time hire. Unlike a traditional executive, a fractional leader is engaged flexibly. We offer proven strategic guidance, playbooks, metrics, measurements, and execution support while empowering existing teams to achieve results.

What should I expect when working with Roderick Jefferson & Associates for Fractional GTM Consulting?

Our approach is hands-on, collaborative, and focused on outcomes. We begin by evaluating your current GTM strategy, pinpointing gaps, and creating a tailored roadmap. From there, we apply best practices in sales enablement, revenue operations, and customer engagement to achieve measurable success. Our aim is to assist you in building a sustainable GTM engine that accelerates revenue growth.

How long does an engagement usually last?

The length of an engagement depends on the company’s specific needs, but most fractional GTM consulting engagements last between 3 to 12 months. Some companies require a short-term strategy reset, while others need ongoing support to execute a long-term GTM transformation. We customize our engagement model to align with your business goals.

What industries or company sizes benefit most from Fractional GTM Consulting?

Fractional GTM consulting is especially valuable for:
• High-growth startups looking to build scalable GTM strategies
• Mid-market companies needing sales enablement structure
• Enterprises undergoing GTM transformation or revenue optimization
• Companies launching new products or expanding into new markets

FAQs

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