In this episode of The Future of Selling, host Rick Smith talks with Roderick Jefferson, bestselling author of Sales Enablement 3.0 and the upcoming Stroke of Success. Roderick shares how a near-fatal stroke transformed his outlook on leadership, success, and life itself. He opens up about rebuilding his life: faith, family, friends, and fun. He also breaks down how those same lessons translate into modern sales leadership—where empathy, authenticity, and enablement are just as essential as technology.

‍

Key Topics:

• How surviving astroke led to a complete redefinition of purpose and success

• Why fun andvulnerability matter more in leadership than ever before

• The origins of SalesEnablement 3.0 and the evolution of enablement itself

• Turning adversity into momentum—and using it to help others grow

• Practical advice for leaders balancing high performance with humanity

‍

Whether you’re leading a team, building your career, or rethinking what matters most, this episode will inspire you to lead (and live) with intention

‍