In this episode of The Future of Selling, host Rick Smith talks with RoderickJefferson, bestselling author of Sales Enablement 3.0 and the upcoming Stroke of Success. Roderick shares how a near-fatal stroke transformed his outlook on leadership, success, and life itself. He opens up about rebuilding from zero—physically, mentally, and professionally—and the four principles that now guide everything he does: faith, family, friends, and fun. He also breaks down how those same lessons translate into modern sales leadership—where empathy, authenticity, and enablement are just as essential as technology.

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